The acronym MICE stands for the manifold facets of business travel and covers the areas Meetings, Incentives, Congresses, and Events.
The following TFI members have specialised in business related events and meet each other regularly as TFI – MICE Board to share experiences and ideas.
The MICE market is subject to constant change and is constantly growing. Our members’ sales teams are dedicated to underlining Austria’s and Vienna’s status as a leading MICE destination. Partner agencies, corporate planners and event managers learn about the versatility of the product and innovative programmes, which in turn gets them excited about the destination.
MICE agencies are responsible for the smooth execution of every single event; they coordinate locations, transportation companies, artists, technicians, interpreters, decorators, and catering. They pull the strings professionally and guarantee a frictionless organisation and execution of conferences, incentives, congresses, and events.
MICE agencies offer something special: They know the needs of their customers, elaborate customised programmes, and convince through their creative design and logistical expertise. Furthermore, MICE agencies also manage the attendees, book hotels for national and international guests, supervise events personally, and –if needed– take care of the marketing and financial implementation of an event.